By: Gideon Gottfried On board ILMC's new PULSE brand.From left: Paradigm agent Mike Malak and digital expert Yvan Boudillet.The International Live Music Conference (ILMC) has launched a new platform, dubbed PULSE, that sits "at the intersection of technology and live events." According to the announcement, the new brand is "a collaboration with senior booking agent Mike Malak (Paradigm) and digital entertainment expert Yvan Boudillet (TheLynk)." The first PULSE event will take place as part of this year’s ILMC. March 3 will be a day dedicated to discussions and debates with leaders from both industries about various topics. Panels on fan engagement in virtual performance spaces, emerging business models, as well as "The Livestreamers Guide to Live Music", where gamers, streamers and platform heads tell the live sector what’s in store, have already been confirmed.