PHD China secures Audi account in the country
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PHD China has been awarded the media business from Audi.
By leveraging PHD's proprietary platforms Omni & Omni Studio, the 20-month appointment sees the Omnicom-owned agency take on complete media duties, including planning and buying, for Audi. In December 2020, the agency won the SAIC Volkswagen business, another auto brand under the SAIC umbrella.
According to the agency, the account was awarded to PHD China without a pitch, meaning that this is "a move that underscores SAIC Volkswagen’s trust in the agency and testament to PHD China’s performance since taking on the Volkswagen and Skoda media businesses last December."