'); //]]>//--> By Vivian Wagner Jan 11, 2021 5:00 AM PT Pets and e-commerce are a natural combination, and that's been especially true during the pandemic. More than two-thirds of American households own at least one pet. As pet owners increasingly opt to shop from home, pet-related companies are stepping up their game to grab a share of industry expenditures forecasted for 2020 to reach approximately $99 billion in the U.S. The E-Commerce Times spoke with various experts in the field of online pet product sales and services to get their take on trends in this market. "Right now, in the middle of a pandemic, and certainly true during the early stages of the pandemic, many pet owners have been shopping online out of safety precautions," Steve King, president and CEO of the American Pet Products Association, told the E-Commerce Times. "While pet retailers are deemed essential and have remained open during the pandemic for the most part, many pet owners are choosing to play it safe, stay home and order online."