PEORIA – After selling merchandise online for almost a year, Josh and Bryan Cannon opened a store in Peoria on Oct. 22.
Located at 3211 N. Prospect, 1Hundred Degrees Fashion Wear stocks a unisex collection of urban wear, T-shirts, hoodies, jeans and accessories sourced from a vendor in New York City.
“We like to say we are bringing the East Coast type of style with an LA type of vibe,” said Josh Cannon, 22.
The endeavor began after Thanksgiving 2019 when the Cannon family took their annual trip to visit relatives in New York City.
“My cousin showed us around and introduced us to a vendor, and the rest is history. I think it really fell in our laps,” said Josh.