A public-private sector initiative between the International Institute of Tropical Agriculture (IITA) under the Building an Economically Sustainable, Integrated Cassava Seed System, Phase 2 (BASICS-II) and SANO Foods Limited is seeking to promote the cultivation of improved cassava varieties as well as the consumption of locally processed products in Nigeria. Part of the deal is to create awareness on the newly released cassava varieties and at the same time draw consumers attenti