Share this article Share this article PEACHTREE CITY, Ga., Jan. 11, 2021 /PRNewswire/ -- At CES 2021, Panasonic Automotive (Panasonic Automotive Systems of America), Klipsch ® and Dolby Atmos Music announce a new proof of concept featuring immersive sound technology. As a global leader in audio innovation, Panasonic collaborates with award-winning consumer audio brand, Klipsch ®, to bring technology-driven sound performance into Panasonic's in-vehicle premium branded audio offerings. Klipsch ® and Dolby Atmos Music are leading many of the innovative approaches to bringing Dolby Atmos music to the home, on-the-go and now, working with Panasonic Automotive to bring the Dolby Atmos experience to the road. The proof-of-concept result is an impressive listening experience that features an immersive soundscape for the automotive cabin.