Pakistan needs to get serious in Public Diplomacy, says Ambassador Abdul Basit January 28, 2021 Islamabad, Pakistan: Former Ambassador and Foreign Affairs expert Abdul Basit has said that Pakistan needs to get serious in Public Diplomacy. In a conversation with Dispatch News Desk (DND) News Agency, Ambassador maintained that unfortunately, our (Pakistan) Foreign Office has no emphasis on Public Diplomacy. Some important points of his conversation with DND are hereunder: In the contemporary era, the use of social media as a tool of Public Diplomacy gains significant importance. As, there was a time when only national TV, radio, and newspapers were the most effective tools of public diplomacy. However, things changed altogether with the emergence of social media.