Amendments to Kneehill County’s master rates bylaw to implement a paid parking pilot at Horseshoe Canyon could attract approximately $40,000 in revenue.
Public lands coordinator Shelby Sherwick presented the proposal during the Tuesday, February 9 regular Kneehill County council meeting.
“The Town of Drumheller completed a pilot project for paid parking in 2019 and continued initiative in 2020 at their Hoodoos tourism site,” Sherwick said during the meeting. “Based on reports regarding the Town of Drumheller’s pilot project, there may be potential to see similar revenues at Horseshoe Canyon with the introduction of a similar model.”
The program at the Hoodoos raised more than $27,000 in 2019; despite reduced tourism due to the COVID-19 pandemic, about $19,000 was raised in 2020.