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Mumbai, May 3 one of India's maiden environment-friendly vegan footwear brand has successfully achieved their vision of recycling and up-cycling over 15 lac kgs of used tyres in the last annum. After this impactful sustainable achievement, the D2C brand is now gearing up to achieve the target of recycling up to 20 lac kg of used tyres this year. Till date the brand has recycled and upcycled over 30,000 tyres and averted roughly 33,00,000 kgs of CO2 emission that would have otherwise been released in air by incinerating these tyres. The brand has been able to create this impact through their 1 lac customers this year who have contributed towards this environment friendly endeavor of the brand by making planet friendly lifestyle choices.

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