<h4><i>In-person interactions will be heavily influenced by digital and AI, brands should prioritise investments for highest customer value</i></h4><p/>HONG KONG SAR - <a href="https://www.media-outreach.com">Media OutReach</a> - 28 November 2023 - Despite a gradual improvement in consumption expenditure, affordability and value for money play a critical role in consumer purchasing decisions.