Building Back Trust Financial institutions woo wary millennial customers by sharing their values and providing a personal touch. It may come as no surprise that millennials are skeptical of financial institutions. Hefty student loans mean that many adults between the ages of 24 and 39 have come into large amounts of debt, even before they join the workforce. Millennial activists were primary drivers of the Occupy Wall Street demonstrations in the wake of the 2008 financial crisis. As working people struggled, millennials saw large financial institutions receive government bailouts and few penalties for reckless behavior. Recently, young people made a newsworthy splash in the financial world with the digital-trading app Robinhood. By trading shares with one another, Robinhood users were able to drive up stock prices for video game retailer GameStop, a company that suffered substantial losses due to COVID-19 restrictions.