How much does a fan owe their team? Unconditional love and support? Buying concessions at a game? $10 a month until the end of time?
University of New Mexico head football coach Danny Gonzalez recently announced a partnership with 505 Sports Venture Foundation — a local nonprofit dedicated to getting student-athletes endorsements and name, image and likeness deals — to create a new name, image and likeness collective with a subscription-based model.
An NIL collective is a pool of money made up of smaller donations from fans and boosters. The money is then distributed to the players with the use of a third party to work around the fact that universities can’t pay their players directly.