The global inflatable tents market has traditionally catered mainly to two large segments, the military and adventure tourism. Furthermore, the market has been dominated by North America, more specifically the United States, and Europe. However, speaking in regional terms, the market has steadily shifted from the west to the east over the past few years. From a geo-economics perspective, it is natural to assume that this shift has been motivated to a large extent due to growing prosperity in the Asia-Pacific region. While on the one hand it is undeniable that the growing prosperity in the Asia-Pacific has spurred adventure tourism, just like