exhibitions. Every year in winter, the city of Glasgow is represented at Nuremberg’s world famous Christmas market. There are many start-ups in the German whisky scene coming from the region: the Franconian Elch whisky distillery for example has been recommended by the NY Times and has customers from all around the world. Nuremberg is also the location of the oldest Whisky Club in Germany: the Highland Circle, founded in 1990. The Highland Circle travels to Scotland regularly to visit different distilleries. This heritage is combined with the largest whisky trade show in Germany taking place in Nuremberg with more than