The new weekly show that celebrates the women behind the wellness premieres with collagen pioneer Asma Ishaq, who led the burgeoning growth in today’s nutricosmetic market. “It was hard to either speak through a label on a shelf or through our partners and so I wanted to have that direct voice to the consumer and that would only come if I began a finished product company — so that's what I did,” explained Ishaq. That was in late 2008 and she hasn’t looked back since. Now, as CEO of Modere, Ishaq heads a global enterprise that has exceeded growth projections and is in a position for continued growth.