Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity
Coke Has Opportunity with Rising Demographics through Sprite and Fanta, as Keurig Dr Pepper has through Canada Dry and Sunkist
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CHICAGO, March 9, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has released a new reference report,
The Path to Understanding, detailing consumer dynamics by race / ethnicity, including consumer share of spend, psychographics, media consumption and sentiment.
The Path to Understanding reference report provides omnichannel share data -- by race / ethnicity -- for 10 categories including beer, soda, candy, energy bars, laundry, oral hygiene, body skin care, face care, baking and butter/margarine. Data also shows share for each category by generation for each race, and by income level for each race. The large size of the Numerator superpanel enables more detailed views tied to demographics than previously available.

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