Packaging Substrate / Materials: 3 layer Poly, quad-seal bags Printing Process: Flexography Petcurean, producer of premium quality pet food brands available in more than 35 countries around the world, is announcing a global brand refresh of its NOW FRESH recipes for cats and dogs. Long-time partners, Subplot Design Inc., were tasked with bringing the new packaging system to life. Under a new tagline “Fresh. Simple. Whole. For every size and stage of life”, the refreshed NOW FRESH collection continues to provide pet parents the ultimate peace of mind, knowing they’re feeding their cherished companions perfectly balanced and minimally processed recipes. Featuring functional ingredients and carefully balanced nutrient levels, NOW FRESH recipes offer tailored nutrition to support the health of dogs and cats at each stage of life, with unique kibble shapes and sizes that appeal to pets no matter how big or small.