And with rafts of start-ups yet to raise investment the city is set for more, he added. "The key is for Norwich to continue to help entrepreneurs and founders with a level of focused and ‘in good-faith’ supportiveness that is arguably unrivalled in the UK for a compact city outside Oxbridge," he said. The city will also be supported by a new tech hub as well as City College Norwich's Digitech Factory. Specialist Airbnb insurance provider Pikl was one of the businesses which launched a successful funding round in 2020, with founder Louise Birritteri saying: "Norwich in particular is a hotbed for tech development, with highly skilled people here who have honed their skills and are keen to drive rapid improvements in customer experiences using tech. The region also provides a great quality of life for people living here.