Nissan Announces Very Disappointing Strategic Electrification Goal
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In the latest announcement about its carbon neutral goal for 2050, Nissan said that
100％ of its all-new vehicle offerings in key markets willt be electrified by the early 2030s.
This is probably one of the weakest strategic goals that we have heard recently. It's almost unbelievable that 10 years ago the Japanese company was at the forefront of electrification with the Nissan LEAF, which sold over 500,000 copies (cumulatively).
Let's just point it out: by the early 2030s (more than 10 years from now), 100% of all-new models (so not necessarily all models, but only the latest), will be electrified (which does not necessarily mean plug-ins), but only in key markets (Japan, China, U.S. and Europe).