Tesla, Inc. (NASDAQ: TSLA), which opened its flagship store on Tmall in mid-April. Tesla intends to use the platform for selling some auto parts and interior accessories for its cars. The company said at that time that it sees the move to a third-party platform as a means for establishing an online closed-loop service system to better serve a younger generation of Chinese consumers. Nio's store is likely to be restricted to sales of its lifestyle brand, although it is likely the company could use its presence to push products related to its cars in the future. At the Shanghai Auto show in mid-April, Nio Life presented the Blue Sky Lab, a fashion project based on automotive industry recyclables that reuses the materials left from the car production to create a series of fashion products. Products from this project are expected to be launched in the fall.