1:10 KLCC's Brian Bull reports on the April 8, 2021 cover of the Eugene Weekly, which is also formatted as a non-fungible token and posted for auction. Broken down, an NFT is a unique, one-of-a-kind unit of digital data, which can be an image, video, or similar medium. Many have sold as exclusive editions, in the burgeoning field of techno-art collection. Bob Keefer, arts editor for the Eugene Weekly. Credit Brian Bull / KLCC Bob Keefer, arts editor for the “I read that the New York Times put up an NFT version of a story that they ran in the paper and it sold for half a million dollars,” Keefer told KLCC. “And I thought well, if they could just put a story out of the paper online and collect half a million dollars well, maybe Eugene Weekly can put our cover online and auction it off, and who knows what we’d get.”