Trade Minister to lead first virtual trade mission to Japan Trade Minister Damien O'Connor will lead an innovative 'virtual' trade mission to Japan this week to promote New Zealand's valued relationship with one of its largest trading partners. He will be joined on Friday 4 June by business leaders from New Zealand's premium food and beverage, health technology, consumer tech, and renewable energy sectors. 'Japan is one of New Zealand's largest trading partners and one of its longest standing international friends. The decision to do this virtually in COVID times reflects how significantly the New Zealand Government regards this relationship,' Damien O'Connor said.