New Survey Examines Importance of Color and Car Purchasing Decisions Consumers desire high gloss finishes in colors that evoke elegance and stability Axalta survey reveals color is a key factor in 88% of vehicle purchasing decisions Axalta's Automotive Color Preferences 2021 Consumer Survey provides insights on color and paint preferences from vehicle owners in four of the largest automotive producing countries (China, Germany, Mexico and the U.S.) PHILADELPHIA - May 26, 2021 - Axalta , a leading global supplier of liquid and powder coatings, released its Automotive Color Preferences 2021 Consumer Survey aimed at analyzing the relationship between color and vehicle purchasing decisions among consumers. More than 4,000 participants aged 25 to 60 in four of the largest vehicle-producing countries - China, Germany, Mexico and the U.S., responded that color was a key factor in 88% of vehicle purchasing decisions.