New Mexico State University grows brand with official coffee
December 22, 2020 GMT
LAS CRUCES, N.M. (AP) — New Mexico State University is growing its brand with a new coffee.
Named after the desert peak that looms over the Las Cruces campus, “A” Mountain Roast adds to the school’s collection of collegiate-licensed products. NMSU already has official beer, wine and whiskey.
The school announced the new coffee and its partnership with California-based Estas Manos Coffee Roasters on Monday, saying the company has New Mexico roots and is currently operating in Las Cruces. The coffee will be available online, at Estas Manos popup locations and at other Las Cruces retailers beginning Tuesday.