New Braunfels residents push back against plans for Love's Truck Stop At least 100 residents in New Braunfels have posted signs saying they are not in favor of a new truck stop being built along I-35. Author: Troy Kless Updated: 10:54 PM CDT July 4, 2021 NEW BRAUNFELS, Texas — Dozens of New Braunfels residents want to stop efforts to build a new truck stop close to their homes. Developers are proposing to construct the Love's Truck Stop along northbound I-35, but some feel there's no need for it. The property has a wooden sign labeling it a developer's dream, but nearby residents think it could be a headache.