To reinforce the authenticity of its Linatex® premium rubber and protect its customers from inferior counterfeits, Weir Minerals has introduced new branding to its red iconic rubber recognised globally for its unrivalled wear life and lower total cost of ownership. Exclusively manufactured by Weir Minerals for the past 100 years, Linatex® premium rubber has become the benchmark in protecting equipment against erosive damage. Over the years, copycats have tried to imitate Linatex® with substandard red rubber. To a regular consumer, it may seem like a bargain to buy the pirated product at an incredible price. However, it incurs massive adverse effects on almost every aspect of their operations.