New book delves into memorable moments in SA advertising By Lesego Makgatho Share Whether weâre conscious of it or not, adverts have a way of creating memories in our lives. Now the book, Itâs Not Inside, Itâs On Top: Memorable Moments in South African Advertising written by Khanya Mtshali takes us back to some of the best and worst ads of our time. South Africans know how to make iconic ads. Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong. Mtshaliâs offering is a blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.