After operating for the past 66 years as Ma's Donuts and Coffee Shop, the New Bedford icon must now change its name or face a lawsuit filed against them by another donut shop in Rhode Island for trademark infringement.
The news became public at 4 p.m. on Thursday after the owners of the New Bedford shop took to Facebook to share the situation and reach out to the public to help come up with a new name for the beloved institution.
"It is with heartfelt sadness that we have to announce the changing of the name for Ma’s Donuts. We have been informed of a potential trademark infringement from a Rhode Island-based donut shop, who took the liberty of trying to capitalize on the Ma’s Donuts name and trademarking it after we shut down," they wrote.

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