âUnderground printerâ Cream City Print Lounge has big clients Share Rachaad Howard Credit: Lila Aryan What does it mean for an entrepreneur to successfully pivot? Just ask Rachaad Howard, owner of Cream City Print Lounge in West Allis. Howard launched Milwaukeeâs first âprint and sipâ studio in 2019, a full-service… Want to Read More? What does it mean for an entrepreneur to successfully pivot? Just ask Rachaad Howard, owner of Cream City Print Lounge in West Allis. Howard launched Milwaukeeâs first âprint and sipâ studio in 2019, a full-service bar and studio where people can enjoy a beverage while learning how to design and screen print clothing. But as Cream City Print Lounge held its first screen-printing workshops, the COVID-19 pandemic forced the studio to close its doors.Â