Isiah Thomas Talks Cheurlin Champagne and Leveraging Online Presence By Khari Jones, Jr., Contributing Writer Published December 10, 2020 Isiah Thomas is the only minority owned champagne imported in the world. (Cheurlinchampagne.com) Isiah Thomas is doing undeniable work in the champagne industry. Thomas not only made history playing basketball, now he’s making history as an entrepreneur. Thomas spoke with the L.A. Sentinel about his recent endeavors and partnerships to help expand his company. To reach the success where Thomas is at today, it wasn’t easy. It was challenging for Thomas to break into the champagne industry because companies were hesitant to work with him. He decided to create his own, started Cheurlin Champagne, and now they are one of the fastest-growing champagne companies in the United States. He said, “Things are going extremely well right now. Our champagne is one of the leading sellers in some of the states. We are putting our champagne online right now with Thirstie. When you’re trying to navigate your way through Covid, everyone had to come through where we are today, on zoom and the virtual world.”