Hires, Wins & Business 10 Add to collection Aaron Kovan returns to McCann as chief production officer, McCann NY McCann Worldgroup announced today the promotion of Nathy Aviram to chief production officer for Craft North America. Aviram will continue in his current role of chief production officer of McCann North America. In addition, Aaron Kovan will be returning to McCann Worldgroup to fill Aviram’s former role as chief production officer for McCann New York, where he will oversee integrated production efforts for the agency. Both appointments are part of a commitment by the agency to drive tighter integration between ideation and creation.