Every resident in Cirencester will receive a special discount card over the bank holiday weekend.
The My Cirencester card, which has been designed to encourage shoppers back to the town now that non-essential retail has reopened, goes live on June 1.
More than 60 businesses have now signed up, with a special offer or discount set to be available to anyone who presents their My Cirencester card.
The scheme has been set up by Cirencester Chamber of Commerce.
Vice-president David Fowles, one of the team who came up with idea, said: “What fantastic support for our idea to get customers back into the town.