"We want to be Illinois' chip, and that's what we're striving to do," Spiess said. Mrs. Fisher's partner in this most recent expansion appears to share Spiess' enthusiasm. "I feel we're just starting to scratch the surface with it," said Vitale, president of Galesburg-based G&M Distributors Inc. "A lot of people outside the Sauk Valley (Sterling-Dixon) and Rockford areas have not heard of Mrs. Fisher's. We're got a good one to two years of getting good, solid recognition, building the brand and hoping to expand with it." In business for 75 years, family-owned G&M specializes in liquor distribution. Expansion into snacks seemed like a logical progression, particularly after Vitale heard from Spiess.