Mr. and Mrs. Potato Head will keep names, Hasbro says after rebranding confusion Updated Feb 26, 2021; Posted Feb 26, 2021 This photo provided by Hasbro shows the new Potato Head world. Mr. Potato Head is no longer a mister.Hasbro via AP Facebook Share NEW YORK (AP) — Is it Mr. Potato Head or not? Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel “welcome in the Potato Head world.” It also said it would sell a new playset this fall without the Mr. and Mrs. designations that will let kids create their own type of potato families, including two moms or two dads.