Mountain Dew Ice launches first campaign featuring brand ambassador Hrithik Roshan The campaign offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win Click on the Image to watch the TVC. Mountain Dew Ice, the lemon juice-based fizzy beverage offering by PepsiCo India, has unveiled its first-ever TV campaign in India. The new summer campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.