Electric vehicles: the next growth driver After recently launching Jaguar XE, Jaguar XF, and Land Rover Discovery, the company is building further on its expansion plans in the EV segment. It remains committed to its electrification strategy and has a growing portfolio of electrified Jaguar and Land Rover vehicles — extending to 12 models across its portfolio. JLR also plans to continue with the rollout of its new range of 21 Model Year vehicles. Advertisement Over the last few years, Tata Motors has channelised a significant part of its efforts towards the development of electric vehicles and the results are showing now. Suraj Ghosh, principal analyst at IHS Markit says that while Tata began its journey with the Tigor EV, it's the success of Nexon that made the difference. “The Nexon has hit a nice balance between affordability and parity with ICE-vehicles (internal combustion engine vehicles) as it demands only about 20% premium over its top-trim diesel automatic variant,” he told Business Insider.