BE HIPPY coming to Willits Colorado-based lifestyle brand BE HIPPY will launch its newest retail location in Willits Town Center on May 22. The new BE HIPPY store in Willits will offer its apparel made for men, women and children, as well as such lifestyle products as jewelry, drinkware, stickers, patches, among other products. “We want to be the first Colorado brand to be represented in towns throughout the state,” said BE HIPPY co-founder Leigh Pearson. “We plan to open additional retail locations in more towns throughout Colorado each year moving forward and, at some point during this process, we do anticipate taking BE HIPPY to select communities in other states as well.”