Share this article Share this article BOSTON, April 15, 2021 /PRNewswire/ -- John T. Shea, a former Google and Criteo executive, today announced the formation of Momentum Commerce, a modern Digital Retail Consultancy. Momentum Commerce offers an integrated model of five technology-enabled services for Manufacturer and Direct-to-Consumer (DTC) brands -- including data services, consumer insights, strategy consulting, creative services, and retail media management. The Meteoric Rise of Retail Media Momentum Commerce will support brands on all major digital retail platforms with a specialization on Amazon, Instacart, Walmart.com, and Target.com. The firm launches with the force of a twelve-person landing team and the support of ten clients spanning hardline, softline, and consumable categories.