February 19, 2021 A bevy of good news and in-person events held recently signal positive momentum toward a restart of the trade show industry in the United States that effectively has been put on hold since spring of last year. Among the news, it was announced that the business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators. This new coalition of eight industry associations will promote the impact of the sector, drive general industry awareness, initiate legislation on behalf of business events and work with partners globally as needed to maintain a favorable operating environment within the United States.