Modest fashion label Mimpikita taps elfo for digital duties Details 22 February 2021 Malaysian modest fashion brand Mimipikita has appointed martech agency elfo to manage its branding, digital advertising and performance marketing initiatives for a year following a closed-door pitch held last October. This is the brand's first time engaging officially with an agency. Elfo will execute year-long bite-sized campaigns for Mimpikita to streamline and amplify its brand identity, as well as to align with the modest fashion label’s goals to be inclusive and provide meaningful experiences to its community of #KitaGirls. At the same time, it will also run campaigns together with Mimpikita’s planned collections for the year. The campaigns, which will be deployed across all digital touchpoints – website, social media, email, conversational bot – are expected to build and uplift a Mimpikita community built on inclusivity, empowerment, and universal acceptance.