South India Organised Retailers Association plans to halt OnePlus sales from May 1 due to unresolved concerns, including low profit margins and customer dissatisfaction. Retailers face unsustainable losses, urging a proactive response from OnePlus. In a letter addressed to Ranjeet Singh, Sales Director of Oneplus Technology India, ORA said that throughout the past year, the retailers' body has encountered significant obstacles associated with selling OnePlus products, which remain unresolved.