Milwaukee's Dead Bird Brewing teamed up with the local nonprofit TRUE Skool Inc. to create a new sparkling soft drink that will benefit the organization. About a year ago, Dead Bird Brewing reached out to TRUE Skool to figure out a way to support the group. Since 2004, TRUE Skool has guided Milwaukee youth through hip-hop-oriented arts education and mentorship. "One of the things I knew I wanted to do with our company was be involved in our community, do community outreach and fundraising," said Nick Kocis, Dead Bird Brewing's owner and brewmaster. "Being new to Milwaukee myself, I kind of relied on my staff to help point me in the right direction."