MERRY Hill has welcomed major toy retailer Toytown to the shopping centre. Located on the lower mall next to Primark, Toytown stocks a range of toys, games and entertainment products. The new superstore also includes a dedicated Babyworld nursery department selling a range of baby items, including car seats, nursery furniture and prams. Alan Simpson, owner and managing director of Toytown, said: “We are so excited to be able to share our comprehensive Toytown range and our great value products with visitors at Merry Hill. “The centre is the perfect location to increase our footprint in the West Midlands and the store at Merry Hill represents our biggest ever store; complete with our Babyworld nursery department.”