Mercedes Benz signage removed from Superdome WDSU By Web Staff Mike Hoss with ASM global confirmed the contract Mercedes-Benz naming rights for the Superdome expired Thursday. Back in May 2020, a report confirmed the naming-rights deal with Mercedes-Benz would end and the German-based car manufacturer would not continue its sponsorship with the Superdome. Mercedes-Benz became the first naming-rights sponsor in Superdome history when they agreed to a 10-year deal worth between $50-$60 million in 2011. Since that agreement, they’ve entered into a naming-rights partnership with Atlanta, and going forward, will focus their attention on Mercedes-Benz Stadium in downtown Atlanta. The New Orleans Saints, the primary tenant in the Superdome, as well as state leaders are working on new sponsors and expect a deal to be completed when the agreement with Mercedes-Benz lapses.