Melbourne Convention Bureau (MCB) has welcomed the Victorian government’s commitment to long-term investment in the state’s Business Events Programme through the announcement of AUD$42.9m over four years, to support Victoria’s acquisition of business events for the state.
MCB chief executive officer Julia Swanson said: “This commitment recognises the essential role business events play in the Victorian visitor economy, and their contribution to innovation, job creation, trade and investment opportunities, for the benefit of the whole community.
“These measures not only support the business events sector now, they also ensure we can sustain and grow the sector for the future.”