The Charoen Pokphand (CP) Group is on the move again to swell further in size, weight and power over the market. Having recently acquired Tesco's operations when the British retailer sold out and exited Thailand and Malaysia, CP is now aiming to consolidate its grip on the telecommunications industry in a planned merger between its True Corporation and Total Access Communications (DTAC), the local subsidiary of Norway's Telenor. If successful, the merger would reduce Thailand's major telecom players from three to two and further concentrate market dominance over the telecom market to the detriment of consumer choice and welfare.