In August 2023, the heart of Africa, Uganda, unveiled a groundbreaking initiative to safeguard one of its most endangered wildlife species on the African continent—the mountain gorillas. The "My Gorilla Family" app emerged as a technological initiative designed to harness the power of digital connectivity in the service of wildlife conservation. Developed by two Ugandan conservation enterprises, RoundBob, and the Naturalist, the app stands as a nemesis to Rwanda's Gorilla Gram.