Meet Andre-Gustave; Man behind making of the Citroën car model Friday July 23 2021 Side view of a grey classic Citroen DS at a classic car meeting. This is one of the most famous french cars ever built. PHOTO | COURTESY By DOUGLAS KIEREINI Summary Refusing to retrench during the Great Depression Citroën was forced into bankruptcy in 1934 and he died one year later of stomach cancer. Nevertheless, his genius lives after him even today. The company of André Citroën is perceived in some quarters as the most innovative brand of the 20th century. That Sunday morning, we jumped into the new car for the ride to Ruiru Town to buy newspapers. In our excitement we had all forgotten that the previous night the girls had braided dad’s hair and it was not until we reached Ruiru that dad looked in the rear view mirror and swiftly donned a hat that was lying at the back of the car, saving himself embarrassment.