Synopsis The social commerce platform thought of ideas that could help entrepreneurs stay afloat during the Covid crisis. One discovery for the company was that a lot of the users on their platform were women, running their businesses from home. For social commerce platform Meesho, this has been the toughest year in the last five years of its operation. As per previous reports, the Facebook-backed company had also laid off 200 employees earlier in April to cut costs amid the pandemic. Vidit Aatrey, Founder & CEO, Meesho says that it may have been tough times for them, but it has been an even tougher period for their women entrepreneurs. In order to ride through the Covid crisis, the company thought of some ideas that had never come up before. “We suggested that entrepreneurs can come and take loans of small ticket sizes of $100 or $150 from us, and we will figure out later when to take it back. People were super happy with the hope of such help coming forward,” Aatrey said while speaking at the two day ‘Facebook Fuel for India’ virtual event.