TVFORMATS
Media Ranch Incubates Next Generation of Format Hits
about the company’s successful format incubator Horsepower, which has returned for a third edition.
Media Ranch’s successful format incubator Horsepower has returned for a third edition, aimed at creating exportable unscripted TV formats from French Canada. “There is great satisfaction in working with new talent, taking risks with ideas, brainstorming and spending each week being creative,” says Ferron. “That is what motivates us! Great ideas are coming out of these workshops. The international success that we have had with the Horsepower formats is really the icing on the cake and proves that a high-concept idea, well developed—even by an unknown talent—can find a home.”